It’s incredible how online marketing managed to change the business world over just a few years! New developments move forward with the speed of a light! It looks like very soon businesses will be able to target customers based on their every move. Many brands haven’t even got a chance to deeply dive into SEO, content or mobile marketing as new trends started rolling in and changing the game dramatically! That said, the earlier you start applying them into your online marketing strategies, the higher are your chances to get a leg-up on the competition.
In this blog we give you an eye-opening look at 3 trends that every marketer should keep up with in 2016!
I am not going to drop a bombshell by saying that mass-targeted approach is such a turn off for most of the online customers, am I? Personalization will be the core of all online marketing activities in 2016! Just think for a second…when having a business meeting with a client in real life you don’t start a conversation with: “Hi, we are marketing agency that offers print and digital marketing solution for fashion & lifestyle brands!” Would be quite awkward, right? So what makes you believe it’s going to work in the online world? Transparency and trust between brands – that’s what will build strong loyalty and long-term customer engagement! Don’t kill time for mass massaging your customers, it won’t work! Enter relationship marketing! Whatever tool you are using (Facebook, Twitter, LinkedIn, email) break the ice first, get to know your customer and only then talk business!
What thoughts cross your mind when you hear the words virtual reality? Does it make you think about Matrix or Avatar? Well…in that case you can easily knock down your dream of becoming a computer scientist or engineer! In the marketing world virtual reality devices are set to introduce an entire new medium of online advertising. They will allow companies to literally tell 360-degree stories and engage with consumers at a whole new level! The most hyped VR device, Oculus Rift, is set to release in the first quarter of 2016! Ready to bet that this development will be a new bomb in 2016! So make sure to be among the first brands to present products to customers in a new, virtual light! Tommy Hilfiger had already hopped on the virtual reality train by presenting new headsets to offline shoppers!
Put yourself in your customer shoes for a moment. What if every day you receive an email from the Company X trying to sell you leather jackets when you are actually interested in buying elegant dresses. Wouldn’t you feel annoyed or irritated at some point knowing that you are just one among those thousands of other people who get exact same email? I bet you would! With marketing automation software it won’t longer be an issue. It will allow marketers to segment and prioritize prospects according to their behaviour and interests in order to deliver highly targeted and personalized messages. Marketing automation will organize the data and then will use that data to provide prospects with the right type of content at the right time. The result – it makes prospects feel more appreciated, gives more reasons to trust the company, and ultimately, increases the chances of purchase.
Having said that, the upcoming year seems to be promising for online marketing. Besides earlier mentioned trends, video, mobile and ephemeral marketing, as well as the Internet of things will be going through the roof! The time is ticking! If you want to appear on the Internet red carpet in 2016 don’t leg behind and start rethinking your online marketing strategy. Feel like you are going to struggle with the lack of time or in-house expertise, contact Colourcake for support. We will put all pieces of your online marketing together and develop an effective step-by-step plan of attack for 2016.