I bet a lot of women at least once in a lifetime found themselves struggling with finding perfect fit jeans … especially those who don’t look like Victoria's Secret models! Felt like “mission impossible” at times, right? That’s because many jeans retailers very often blindly focus on catching up with the latest fashion trends and forget about the core purpose of wearing jeans – COMFORT!
Well…at least it was so until NYDJ, formally known as Not Your Daughter Jeans, was launched in 2003 and became famous for developing the original slimming jeans! The brand was driven by the idea of creating the perfect jeans, which were very difficult or hardly even possible to find at that time. Most of the jeans were low waisted or skinny and, thus, uncomfortable for bigger size women. Some of them of course fitted good but weren’t stylish at all! That’s when NYDJ introduced revolutionary Lift Tuck Technology and started producing jeans that not only looked great but also felt well!
What is Lift Tuck Technology and how does it work?
Lift Tuck Technology, which is featured in every pair of NYDJ, is world famous slimming technology used in fashion. It is designed to make women look and feel one size smaller. In its jeans production NYDJ uses special wearing technique that prevent fabrics from stretching vertically and makes your bottom lifted and smoothed looking amazing in jeans. Besides, in order to flatter your tummy and make you look one size smaller in the front, NYDJ applies the unique slimming panel with the patented criss-cross design! Frankly speaking, NYDJ jeans are designed in a way to slim from within!
Initially the brand was pitched at mature women with the primary goal to create a flattering fit! The first collection was designed in blue and black colours only. The time had passed and NYDJ started adding more style to its jeans. Designers were keeping an eye on the latest fashion trends and searching for beautiful fabrics, but never gave up the brand’s core value – perfect fit! To take the brand to the next level of awesomeness, they also launched tops, jackets and dresses with slimming technology. Nowadays NYDJ is shooting the world ranks and is the top selling women’s denim brand in US. It provides a combination of comfort, fit and style and is appealing to women of different ages. That’s the brand that allows women of different sizes feel amazing and stay fashionable at the same time! That’s why so many women across the world are not just loyal but obsessed with NYDJ!
As Denna, the brand’s designer, says in the video below “Our age doesn’t determine what’s right for us, we do!”
Watch the video that explains the power of NYDJ and decide whether it’s the right brand for you!