It’s that time of the year…. Holidays are coming and shopping madness is taking over the streets! Music and Christmas specific scents, beautiful decoration and packaging, gift sets and coloured candies – they all awake childhood memories or the feeling of nostalgia, create the true holiday spirit and make shoppers spend more than usual.
With a great variety of choices available for the Christmas season, shoppers obviously expect to run into the best deals and shopping experience! That’s why this period of the year is in high gear for marketers! What advertising campaign to create? Which promotional channel to use? How to make shoppers choose my company? These and many more questions don’t let a lot of marketers sleep peacefully at night!
There are numerous tactics at marketer's disposal but this blog will be solely devoted to social media advertising. We are going to dive deeper into promotion possibilities on social channels and look at some of the latest tools for boosting your sales!
1. Facebook 3D Ads - new feature of Facebook’s mobile ad format. Unfortunately, currently accessible only from Facebook’s iOS app. These new ads look no different from usual news feed placements. When clicked, though, they open a self-contained website that allows for full-screen videos, photo carousels and interactive elements (images, that can be swiped around by the finger to see different angles of a product). Among the other digital marketing trends, expect these ads to be a key component of your online advertising in 2016. By now, Michael Kors is one of the first retailers to try out this new feature.
2. Facebook Carousel Ads – also called multiple product ads, allow advertisers to showcase up to 5 different images and links within one Facebook ad. This is a cost-efficient way to advertise a couple of products with one ad. The results have proven its effectiveness: carousel ads drive 30–50% lower cost per conversion and 20–30% lower cost per click than single-image ads (Sprout Social, 2015). See the example below.
The coolest benefit of this feature is that you can showcase different product categories or compose a head to toe outfit in one ad by placing different images and URLs.
1. Instagram Converting Buttons – converting leads on Instagram was quite challenging without clickable links. Now the marketers’ frustration is over. This holiday season Instagram is becoming more than just a platform for driving awareness. The company launched ads with action-oriented format that allow users to buy a product or install an app directly from Instagram. Among available clickable buttons are "Shop Now", "Install Now", "Learn More", "Sign Up" that send users directly to your landing page.
2. Like2Buy for simplified buyer's journey - this platform allows to transform Instagram likes into mobile sales. With this feature users don’t need to look for the product they liked in the separate browser. They can just click the Like2Buy link and it will lead to the link with the featured product. From there people can select any photos that appear on their Instagram timeline and proceed to payment.
Impressive statistics, right? That’s what all fashion retailers should rush to implement! Time to turn Instargam into ecommerce tool!
Facebook & Instargam – present ad-targeting segment that allows brands to zero in on people who are highly engaged with Christmas related content. Facebook will pull together the audience by sniffing out holiday-related keywords in posts that people publish and posts they like, comment on and share (Marketing Land, 2015).
Each of the above mentioned tactics are cost-effective and very simple to plan and implement. If well thought, they can boost your Christmas sales in no time! Don’t lag behind and take advantage of the most wonderful time of the year! If you need support with social strategy development or implementation, contact Colourcake. Depending on your individual business objectives we will help plan and execute an effective social media campaign to further grow your business.