Keeping pace with Christmas spirit we continue sharing some of the best practices and tips on how to promote your business and bring joy to customers this holiday season. In our previous blog post we have already given you an insight into the latest social media tools to help you maximize profits this winter. So digital part is covered! Time to talk print! “Wait…what? Print? Didn’t it die out?” Believe it or not, but it’s not going anywhere anytime soon. On the contrary, print saw the new potential in advertising that might never have developed without the rapid surge of digital media.
Think in terms of direct mail vs. email marketing campaigns for your Christmas promotion. What is the main goal? Right, it depends on your business objectives. You may want to connect with loyal customers and once again remind them about your product offers. Also, you may aim to inform them about Christmas promotion and direct them to your ecommerce platform. Regardless of the campaign’s goal, if you decide to promote it solely via email, don’t expect your business to shine like there is no tomorrow!
While email seems cost-efficient and convenient tool, it is nearly as effective as a traditional Christmas print card! Think about it. How many emails do you get per day? How many of them do you actually open? Just because inboxes are usually overloaded, many of us don’t have time or often even a desire to check every single email. Thus, there is high likelihood that your promotion email will end up in a spam or even worse - a trash folder! As a result, say “goodbye” to your business message! Sure thing, physical mail can land in a trashcan too, but the open rate is still in favor of direct mail here. Besides, the competition is definitely smaller. As a consequence, you have higher chances to deliver your message across to customers. To help you get the most out of your direct mail marketing, here are some print ideas and tips on how to make them work best for your company:
After all, Christmas time presents a unique opportunity for promoting and making a name for your business. It comes only once a year so make sure to go an extra mile to reward your loyal clients and show them you care. If you do it right, your business can benefit from it next year!
Haven’t created Christmas cards yet? Contact Colourcake for support with print production. We will help you make the most of this festive season and make sure your direct mail is delivered to the right place at the right time!