“Content marketing”, “content update”, “custom content” – those are the buzzwords that are taking over the world of digital marketing these days! Indeed, content is the most powerful marketing tool at your disposal, but not just any content – fresh content! With that in mind, here are 5 reasons why you should devote your time and effort to consistent content update.
Think about a simple example. You subscribe for a newspaper. On Monday you get it delivered and enjoy reading interesting news and articles. What if every Monday they deliver the newspaper with the exact same content. Wouldn’t you eventually cancel the subscription? Why? Because there is no longer content that provides you with valuable information. If it is all the same, why to continue reading it, right? Likewise it applies for your website content. Users expect to see updates every time they visit the website. Therefore, you should constantly keep them interested and give a reason to return. Even small daily announcements or updates on the news will show visitors that you are active, engaged and interested in providing content to satisfy their informational needs. This way you present yourself as a committed and dedicated business.
Ready for some statistics? The research showed that 90% of Internet users are people who search the Web for answers to their questions. It means that a majority of Internet searches are problem-solving. So, why don’t just solve those problems by providing high-quality custom content that answers basic question? People are busy. Your task is to make their online experience as convenient as possible. By tailoring your content to answer popular questions you save some precious time for yourself and customers. Apart from that, you set yourself as a helpful, reliable and authoritative resource.
Another impressive fact – 27 million pieces of content are daily shared on the Web. The competition, thus, is tough. Consistency and quality are now supreme to success, and there is no way businesses can get away with low-quality, scattered content. Killer content, which will be directly focused on your audience, is what will allow your brand to stand out from competitors.
“Frequency” is one of the main identifiers that send signals and define your website’s position in search engines. In this case frequency is referred to a number of times your website is being updated. Google always looks for fresh, original content. If you regularly update your website, Google will perceive it as a trustful and consistent source of information and may rank it higher in a search.
More content means more ways for customers to find you. As a research shows, interesting content is what drives people to follow brands on social media. Creating an interactive content that will make your user engage with your posts (like, comment, share) has a higher chance to drive more traffic and generate leads. Custom content is a major weapon in making people aware of your business.
Don’t let yourself fall into “Build it and forget it” syndrome. Update your website regularly and see you online performance grow.
Have some ideas, but not sure where to start from? Outsource your content management to Colourcake and let’s work together towards achieving your business success! Want to know how? See our business case on Tommy Hilfiger here.