Anecdotes. It’s the things that happen to us, the stories we share with our friends and family. Every ANECDOTE collection is based on one of such stories. Snap-shots of these anecdotes are hidden in the garments, visible on hang-tags and packaging.
The brand reflects the life of Jet van Beuningen who started Anecdote in 2009. Her friends and family are very important to her so naturally that they play an important role in the brand. Her own life and adventures are closely-knit with theirs. She wanted to make essential pieces in great qualities to wear every day.