Not Your Daughters Jeans, for every woman who has ever sacrificed comfort for style...or style for comfort. For every woman who has ever stood in the harsh light of a dressing room and made a wish. And for every woman who has ever tried on five outfits before leaving the house. For you, we created NYDJ. That's because the right pair of jeans can transform not only how you look - they can change how you feel.
Founded in Los Angeles in 2003, NYDJ introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide.
NYDJ has been a client ever since they conquered Europe. We are proud to be printing their coffeetable books, magazines, lookbooks, fashionshow invites and direct mailings.