The VILA girl is feminine and graceful. She is adventurous both when it comes to her own life and when it concerns fashion.
Among friends she is known for her unique eye for the latest trend and the way she expresses herself through fashion.
The VILA girl has an outgoing and creative personality; is funny to be around; loyal to her friends; and most of all is not afraid to stand out in a crowd.
She loves her freedom to choose what to wear and when to wear it. She has a refined taste in style and is in complete control over her own fashion moments.
Colourcake produces several marketing materials for VILA.