Iris founded the concept label, Rough Rugs in 2013, taking the name from the Beni Ouarain rugs she loved so much.
With creating colourful ikat pillows and keffiyeh inspired dresses, success followed soon. A year later the company was joined by Els, who beyond her eye for fashion, understood the labels' style and identity.
The Rough Rugs Studio showcases clothing and accesoires among a mix of furnishings and art. Located in Rotterdam, the space serves as a gathering point for clients and designers as well as a creative laboratory.