Founded in 2008 with a meteoric rise to success, CitizenM has cast its net far and wide and charmed the hearts of millions of hotel ‘citizens’ around the globe. Its latest venture of 20 new hotels worldwide led them to reach out to us for expert guidance with the visual communication of these new spaces. A print project that had us working around the clock with multiple time zones, locations, languages and deadlines, highlighted our well oiled Colourcake machine in getting sh*t done. You can now find everything from signage, luggage tags, check-in cards, notebooks, in-room guides, F&B items (such as coffee cups, lunch boxes, pizza boxes) and more in all CitizenM hotels –– all designed, produced and printed by yours truly.