Billy’s Little Story wanted engaging and fun branding that captured its personality with limited time and resources.
To develop a playful brand identity that’s easy for internal employees to apply and manage across all communication channels.
By collaborating closely with the founders to find the most impactful and adaptable design solutions with a tight feedback loop.
The approach
Some projects are short and sweet, like our collaboration with Billy’s Little Story. This children’s clothing start-up is run by two sisters, inspired by the birth of one of their sons (you guessed it, Billy). The brand needed a visual identity that could communicate their personality and help them stand out. With a quick turnaround time, we got to the drawing board. Literally.
Building on their extensive input and clear company vision, we created a quirky, illustrative visual style that properly captured the brand’s tone. Playful elements combine with a clean aesthetic and organic-feel typography to build a sense of childhood wonder, while maintaining clarity across assets.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
