CitizenM needed visual communications for its 20 hotel spaces across the globe, starting as an international print project and growing into a decade-long partnership.
To enhance CitizenM’s visual appeal and brand consistency with premium packaging, branded print items and ongoing design support.
By producing and delivering everything from signage to F&B items across all CitizenM hotels, while extending our support to digital assets, coffee table books, illustrations and more.
The approach
We’ve been working with CitizenM for 10 years and counting. It all started when the hospitality brand reached out to us for expert guidance with the visual communication of their 20 hotel spaces; a pedal-to-the-metal print project that had us juggling time zones, global locations, languages and deadlines. Putting our well-oiled machine to the test.
Today, you'll find everything from signage, luggage tags, check-in cards, notebooks, in-room guides, F&B items (like coffee cups, lunch boxes, pizza boxes) and more in CitizenM hotels across the world – all designed, produced and delivered by our team. Our collaboration even extends to digital assets, plus illustrations, coffee table books, guidelines, content support and more.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
