Create a cohesive visual identity for CitizenM's 20 global hotel spaces.
To enhance CitizenM’s visual appeal and brand consistency with premium packaging, branded print items and ongoing design support.
What started as an international print project, has grown into a decade-long partnership spanning production and design of F&B items, digital assets, coffee table books, illustrations and more.
The approach
We’ve been working with CitizenM for 10 years and counting. It all started when the hospitality brand needed expert guidance for the visual communication of their 20 hotel spaces. Enter a pedal-to-the-metal print project that had us juggling time zones, global locations, languages and deadlines.
Today, you'll find our work on everything from signage, luggage tags, check-in cards, notebooks, in-room guides, F&B items (like coffee cups, lunch boxes, pizza boxes) and more in CitizenM hotels across the world – all designed, produced and delivered by our team.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
