Gorillas asked us to adapt a global campaign to ensure it resonated in the Netherlands, Belgium, Germany and Denmark.
To create a fresh campaign that incorporates a full-funnel approach, inspired by the brand’s global strategy.
From research and concepting to art directing, copywriting and production, we ensured the 360° global campaign stayed locally relevant for European audiences.
The approach
New Year, new me. Building on the insight that most people have a near-empty fridge after their New Year’s Eve celebrations, we adapted a global campaign for Gorillas that convinced people to restock their pantry with the freshest foods available on the app. The campaign focused on three different audiences: students, young families and young professionals.
We crafted a unique communication approach for each audience, rooted in easily relatable scenarios. Leveraging deep research (including info on people’s fridge contents), we ensured communications remained authentic when adapted to different European audiences in the Netherlands, Belgium, Germany and Denmark.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
