Despite its cutting-edge AI tech, Lalaland struggled to stand out in a crowded eCommerce sector, highlighting the need for an impactful brand identity.
To expand brand presence and better resonate with fashion brands by emphasising Lalaland’s unique ability to demonstrate diversity through AI models.
By developing a rebranding strategy that includes a reimagined visual identity and compelling narrative around cost-effective, diverse AI model generation.
The approach
As a true tech-powered disruptor, Lalaland generates AI fashion models for eCommerce brands, allowing them to showcase their collections on diverse models that mirror their customers. This gives smaller fashion houses the chance to achieve a varied aesthetic, without the high cost of multiple photoshoots.
To help Lalaland stand out, we crafted a new brand strategy and positioning for the company, focused on promoting diversity and challenging traditional norms. From this, we built a visual identity that feels both technical and futuristic, featuring 3D graphics and motion guidelines that emphasise the seamless and dynamic nature of the company’s offering.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
