Mayoneur needed to evolve its brand while retaining key elements that are cherished by its existing customers.
To enhance brand presence by developing a recognisable identity and impactful content that reflects the company’s commitment to flavour and the environment.
By creating a smart brand strategy and refreshed identity that combines eye-catching visuals with compelling narratives and standout design.
The approach
Mayonnaise is a must-have in every kitchen, so we needed to help Mayoneur stand out. To elevate the vegan mayo brand, we added a dollop of flavour by building strong brand foundations – including a personality, voice and strategy – then developed this into a playful identity. This extended to packaging design, content creation, a new website and launch film.
At the heart of the identity, we aimed for simplicity; reimagining something classic through fresh eyes. To capture this blend of old and new, our visual identity maintained subtle design tropes from traditional mayonnaise, while incorporating playful communication elements and a diverse colour palette for a unique look and feel.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
