Mizuno Sportstyle needed to stand out as a sub-sports brand with its own point of view, while still celebrating it's Mizuno heritage.
We needed to create a brand for a community that values individuality, confidence and Japanese heritage, while positioning its late entry to the sneaker scene as a strength.
A branding process and long-term content partnership blending tradition and innovation to establish Mizuno Sportstyle as a brand with a clear identity and vision.
The approach
Mizuno made us sweat with a unique branding challenge: With over a century of experience as a Japanese sports equipment and sportswear brand, they needed an identity for sub-brand, Mizuno Sportstyle, that was distinct yet connected. We started with strategy, developing a personality, tone of voice and personas that would inform the visual identity. With an elevated aesthetic, we mixed natural and urban environments, focussing on movement and style.
After establishing Sportstyle’s foundations, identity and visuals, our partnership expanded to include seasonal campaigns, social media content, lookbook design, event merchandise and conceptualising 3D store layouts.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
