Thanks to rapid growth, Pink Gellac needed to refresh and refocus. We worked with the team to create a beautiful new visual identity and brand consistency, setting Pink Gellac up for future success.
Elevate Pink Gellac from a product-focussed offering, to a premium lifestyle brand.
A full rebrand that involved defining clear values, establishing a brand personality and creating a distinct tone of voice, plus a bold new identity and visuals.
The approach
After more than 10 years in the nail care game, Pink Gellac came to us with a nail-biting problem. How does an iconic nail brand reconnect with their audience and establish themselves as industry leaders? We kick-started a full rebrand, ensuring Pink Gellac's standout status had standout creative to match.
We established new values and built a world around being bold, confident and empowering. From there, the brand personality grew, establishing personas, a distinct tone of voice and eye catching visuals. We think we nailed it.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
