Due to rapid growth, Pink Gellac wanted to stay connected with its audience while professionalising, striving for greater consistency and a more inspirational brand presence.
We needed to realign Pink Gellac with its values and elevate its positioning to a premium level, transforming it from a product-focused brand to a lifestyle one.
A full rebrand that involved defining clear values, establishing a brand personality and creating a distinct tone of voice, plus a bold new identity and visuals.
The approach
After more than 10 years in the nail care game, Pink Gellac came to us with a nail-biting problem. Due to their rapid growth over the past decade, they needed a way to stay connected with their audience – and evolve with them – as they readied themselves for further expansion. So, we set about figuring it out; kick-starting a full rebrand that would ensure consistency and recognisability.
We defined clear values (bold, confident, empowering), built a brand personality, established personas and created a distinct tone of voice. To better connect with their premium target audience, we added depth to their visual identity and worked to clearly express their positioning as an experience-focused brand. We think we nailed it.
Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing. Cake chocolate cake macaroon jelly croissant sesame snaps. Biscuit croissant tiramisu powder oat cake soufflé powder apple pie.
